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Young voters focus more on issues than candidates in 2024 presidential election

Top: Dawson Crisman, Kati Yau, Jonathan Boer, Bottom: Issy Kagan, Ryan Kachnowski, Sarah McCall
Compiled by NPR
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Dawson Crisman, Kati Yau, Jonathan Boer, Issy Kagan, Ryan Kachnowski, Sarah McCall
Top: Dawson Crisman, Kati Yau, Jonathan Boer, Bottom: Issy Kagan, Ryan Kachnowski, Sarah McCall

Voters under 30 tend to lean left of center overall and could make a major difference for Democratic candidates. But it's unclear if they will turn out in strong enough numbers to help President Biden win reelection, according to Kei Kawashima-Ginsberg of the Center for Information and Research on Civic Learning and Engagement at Tufts University, which has conducted in-depth research on what's driving young voters.

Dozens of youths shared their biggest concerns at the ballot box with NPR. Here's what they said:

As campaign season for the 2024 election gets into full swing, many young voters — meaning people under 30 — say they're disillusioned with politics and plan to sit out. However, it remains to be seen whether that will happen.

"What we know from research is that it is really too early to tell exactly how young people would respond, whether by not voting, voting in certain directions and parties or opposing certain parties and candidates," Kawashima-Ginsberg told NPR's Leila Fadel.

This interview has been edited for brevity and clarity.


Interview highlights

Leila Fadel: I wanted to start by asking you about what your research is finding to be the top issues for young voters this election season.

Kei Kawashima-Ginsberg: Young people have always cared deeply about social issues. But this election and before this, too, [they] have actually cared more about the economy, jobs, affordable living, living wage-paying jobs being available to them.

Fadel: How much of an issue is Gaza? I know that a lot of young voters have told us they care about it. Here are some of the answers we heard from young voters about the 2024 presidential election.

Oscar Gillette, Jonathan Boer, Cordelia Longo and Jeffrey Sun.
Compiled by NPR / Oscar Gillette, Jonathan Boer, Cordelia Longo, Jeffrey Sun
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Oscar Gillette, Jonathan Boer, Cordelia Longo, Jeffrey Sun
Oscar Gillette, Jonathan Boer, Cordelia Longo and Jeffrey Sun.

Fadel: What does your research say about how much this is going to impact young voters at the polls?

Kawashima-Ginsberg: So what we just heard is actually pretty wide ranging opinions about what should be happening. And our research generally suggests that is the case, meaning that young people are diverse in both their opinions, how politically engaged they are today and in relation to the Israeli-Palestine issues. So what we know from research is that it is really too early to tell exactly how young people would respond, whether by not voting, voting in certain directions and parties or opposing certain parties and candidates. What we are hearing, though we did not exactly ask this question in the survey we fielded in late last year, is that the young people, about 30, 35% are still deciding whom to vote for.

Fadel: We saw an enthusiasm among young voters in 2022, in the midterms, in which we saw Democrats turn some of those seats. But we're also anecdotally hearing some disillusionment with Biden, some disappointment and young people saying they're not going to vote for Biden on principle, even if his competitor is worse in their view. Is this something that your research is showing?

Matthew Phelps, Zahra Schenck and Rae Ettenger.
Compiled by NPR / Matthew Phelps, Zahra Schenck, Rae Ettenger
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Matthew Phelps, Zahra Schenck, Rae Ettenger
Matthew Phelps, Zahra Schenck and Rae Ettenger.

Kawashima-Ginsberg: Young people have not been as enthusiastic supporters of the Biden administration [even] before President Biden was elected. So what's different about Gen Z generation in particular, who's known to be politically active, also very diverse and caring about a variety of social issues, is that when they're disappointed in what the government is doing or what the leaders are showing them, they're willing to take the issue in their own hand and try to intervene, try to get involved sometimes by speaking up by their vote.

But by and large, they have voted more than other generations have as youth, regardless of how disappointed they say they are in the government. So if the past couple of elections' trends hold, young people have been disappointed in the government and their elected leaders, but they voted.


Listen to Morning Edition each day here or on your local member station for more interviews like this.


Fadel: Is there a candidate that young people are turning toward?

Kawashima-Ginsberg: What we know from research is that young people do support issues first and foremost, and do not necessarily show sort of a... (Fadel) party loyalty? (Kawashima-Ginsberg) Yeah, correct.

Young people really want to hear from candidates who understand where they are in life and understand how they would support their priorities. Economy, housing, cost of living are some of the top issues.

But another issue that is not considered a social issue per se but [looms] large on young people's mind, is mental health issues. Almost half of young people named mental health challenges as being part of their daily lives. So understanding where young people are as one of the generations most politically active on one hand, but also struggling mightily with mental health issues and the economy, is a really important point to understand beyond social and controversial issues. Young people are like everybody else. They're trying to get through each day. And I think candidates who can be on their level in understanding how to listen to them are really, really going to win their support.

Fadel: But what young voters did do in 2022 is show that they do have power at the polls through the participation they gave. It was seen as a major reason that Democrats won in battleground states. Are candidates respecting the vote of young people like they should now?

Kawashima-Ginsberg: I think many young people would say they're not respected enough. We hear that in some surveys, too, where young people are really starting to, and have always, to a certain extent, doubted how effective their votes will be, how much they would respond when they elect leaders they think will have their priorities. I think [it] continues to be important that the elected leaders show that they heard their priorities in conversation with the young people so that they can come to an agreement or at least a solution that both parties can say is one step forward.

There's no perfect solution for many issues that young people care about, and there are limits to what governments can do. But what young people have shown is that they are willing to give government and elected leaders a chance by coming out to vote. But if they continue to feel disrespected and unheard, they could, in fact, show that they really need to have that respect by not voting.

This story was edited for radio by Olivia Hampton and edited for digital by Treye Green.

Copyright 2024 NPR. To see more, visit https://www.npr.org.

Claire Murashima
Claire Murashima is a production assistant on Morning Edition and Up First. Before that, she worked on How I Built This, NPR's Team Atlas and Michigan Radio. She graduated from Calvin University.
Leila Fadel is a national correspondent for NPR based in Los Angeles, covering issues of culture, diversity, and race.